The Apple Watch enters the company into the Wearable’s market, which is expected to increase at a 28.1% 4-year CAGR. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. Internet offerings”(Apple, Inc., 2012). However, the mid-1980s saw some difficult times for Apple. Apple Inc. is an information technology company with a wide range of products which include cellphones, computers, tablets, television products and wearable devices. 1. Personify something. In 1983 the company introduced the Apple Lisa for $10,000. Apple leads the digital music revolution with its iPods and iTunes online store. 4. When this project began, Apple was a different company than it is today. Apple, Inc.’s Mission . Established in 1977 in California, Apple Inc. is a global designer, manufacturer and marketer of mobile communication and media devices, personal computers, and portable digital music players. Then, we had a minor footprint in the business world; today our products are deployed in over 90% of Fortune 500 companies. • The company's best-known products include the Macintosh line of … Bitten apple perfectly complements that time slogan of “Byte into an Apple”.• 1998: With the launch of the new iMac in 1998, they changed their logo to a monochromatic apple logoIt is one of the most recognized brand symbols in the world today, and the shape iswhat identifies the company more than the colour. • Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in … Soon their new company, Apple Computer Inc., had surpassed $1 million in sales. Introduction • Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation. Apple’s mature products will continue to grow into the future but the new products and services such as the Apple Watch and Apple Music will drive the incremental revenue growth for the entire company going forward. Executive Summary Apple Inc. is one of the most valuable companies in the world with internet sales to 39 countries and over 450 Apple retail stores across the globe (Farfan, 2016). Apple is the largest IT company in the world by revenue and total assets and the second-largest mobile phone manufacturer. Get started: Open your photo, tap Edit, then tap the three Organization of Apple was established in 1976 as a computer company. It is strongly recommended that the company should take into consideration the Tunisian market by capitalizing more and more on the advantage of brand awareness to reinforce its brand, market positioning and drive up its sales. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report. 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