Customers, regulators, and the media expect brands to be open, honest, and consistent across all aspects of their business — from products and promotions to workforce culture and partner relationships. The full functionality of our site is not supported on your browser version, or you may have 'compatibility mode' selected. Sustainable Brands Deloitte US CMO Suzanne Kounkel tells Tanya why putting the customer at the center and pivoting to meet their needs in the moment can drive companies forward. Trend #1: Live Video Will Continue to Dominate. DTTL (also referred to as "Deloitte Global") and each of its member firms are legally separate and independent entities. Fusion is the new business blend. Participation Brands are creating deeper engagement with customers by allowing them to participate in customizing, collaborating, co-creating, marketing and shaping the overall brand. Customers have the advantage. Five Digital Marketing Trends to Watch In 2020. Top stories in this quarter’s report include: Social media adoption has jumped by more than 12 percent in the past 12 months. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. What can we expect from the future of digital marketing? As John F. Kennedy once said: “Change is the law of life. #TeamDigita offers winning digital solutions, inclusive of digital media marketing, strategy and content creation, and online advertising. Greater engagement in the workforce inspires and creates deeper connections to the meaning of their work, ultimately benefiting the customer and workforce alike. Our new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Yet, it’s not a technology report. 0:00 What’s Next in technology often focuses on the obvious: speed, size and cost – but what we seem to forget is that people shape tomorrow’s technology. The years of 2019 and 2020 will see some pretty amazing technological innovations and advancements, you can take our word for it. Businesses are using purpose to create deeper connections with consumers, doing more for the communities in which they work, attract and retain talent, and achieve greater results and impact in the process. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited ("DTTL"), its global network of member firms and their related entities. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Singularity University Global Summit Paying down experience debt. Find new ideas and classic advice for global leaders from the world's best business and management experts. The rapid pace of digital change is adding to a buildup of these unintended consequences, which Deloitte calls “experience debt.” This debt has far-reaching implications for humans who navigate these digital solutions. In fact, according to one survey by Sprout Social, nearly 9 out of 10 Americans (86%) believe that business transparency is more important today than ever before, and 7 out of 10 (73%) will pay for products that promise total transparency. Interaction with customers in near real-time can enhance customer experience and decision-making. We con­ducted over 80 in­ter­views with sub­ject mat­ter ex­perts to iden­tify seven dis­tinct global mar­ket­ing trends for 2020 in­clud­ing: Agility, Par­tic­i­pa­tion, Tal­ent, Pur­pose, Hu­man ex­pe­ri­ence, Trust and Fu­sion. Purpose Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction. 2020 Global Marketing Trends. Influencer Marketing Trends 2020. Meaningful engagement inspires talent, ultimately benefiting the customer, the workforce, and the bottom line. For no matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions. However, by using the models and approaches best suited to an organization’s brand and marketing strategy, businesses can successfully achieve and benefit from customer participation. Digital Marketing World has predicted that by 2021, 13 percent of all internet traffic will consist of live video. Read More → Digital 2020: October Global Statshot. With almost every major social media platform now supporting live video streaming, it is only expected to soar in 2020. 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