Technological convergence, also known as digital convergence, is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.For example, watches, telephones, television, and computers began as separate and mostly unrelated technologies, but have converged in many ways into interrelated parts of a … If possible link to your selected example. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Media & Media The merger of different mediums. What are some examples of mass media See answer sarahjoyy is waiting for your help. Technology convergence is the creation of a product that combines one technology with another. 5 points erikthegoat Asked 04.01.2019. Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. New age media refers to some of the current types of media in use as of the year 2014. Question 1: The textbook defines media convergence as “the coming together of computing, telecommunications, and media in a digital environment” (McIntosh and Pavlik 7). A good example is the convergence of communication and imaging technologies on a mobile device designed to make calls and take pictures - two unrelated technologies that converge on a single device. With the help of social networking sites, the public can interact with the media in a much more efficient way. These attempts and most other early convergence ventures were unsuccessful. Models of communication are conceptual models used to explain the human communication process. Media convergence is the joining, or ''converging,'' of distinct technologies into one. Start studying Mass media chapter 2. media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us. Digital Communities Forums, chats and other tools that allow people to socialize, share information and form communities. Major newspapers like the Ft. Worth Star Telegram began experimenting with computer applications in the early ’80s. 1. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. What is Media Convergence? -Technological convergence - refers to fact that digitalisation has led to the merging of different types of info - text, photographs,video film, email -- into a digital communication device such as smart tele, laptops, tablets - digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies Middle School. Walter C. Soderlund, Colette Brin, Lydia Miljan, and Kai Hildebrandt, Cross-Media Ownership and Democratic Practice in Canada (2012). Convergence is a word that manages to describe technological, industrial, cultural and social changes (Henry … Log in. The first major model for communication was developed in 1948 by Claude Shannon and published with an introduction by Warren Weaver for Bell Laboratories. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Media convergence - Media convergence - Transmedia storytelling: One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. The first type, technical convergence, is the conversion of media content into digital formats that can then become integrated, allowing media content to be disseminated through multiple platforms. 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